Pinch and a Punch...

It's the first of May and if you're not too busy dancing around a May Pole (something I dreaded at school) then you can read our latest thrilling traffic and stats press release from BXB.

Tuesday May 1st, Leicester, UK: Britxbox.co.uk, one of the UK's leading Xbox and Xbox 360 sites has announced traffic figures for the month of April 2007.

Britxbox.co.uk received a total of 59,593 unique hits which is a 2.6 per cent increase compared to March 2007. April also saw a total of 598,523 page views with a daily average of unique hits reaching 1986.

Ashley Allen, Director of Britxbox.co.uk commented: “We chose to start using Google Analytics to track of figures as we believe it's important to provide publishers, developers and partners with traffic stats that are independently gathered and can be trusted.

“In light of this we've decided to allow third party access to our Google Analytics account which will allow the recipents of this press release the opportunity to verify our figures themselves.

“We're proud of our achievements at BXB and have absolutely nothing to hide. The question we're asking publishers, developers and partners to consider is why aren't all of BXB's competitor sites as open and honest about their traffic figures as we are?

“Checking our stats for yourself could not be any easier. All you have to do is reply to this e-mail requesting the login details and we'll send them over to you straight away.”

[Ends]

If you'd like any more information on Britxbox.co.uk or would like to get involved with any of the initiatives we're currently running please contact Michael Rossell on mike@britxbox.co.uk.

Taking the step to open our books to publishers, developers and partners is certainly a risky move for anyone as it gives them total access to our traffic stats and could royally bite us in the ass.

But lying about traffic figures is as common on the internet as porn and everyone does it. Everyone. Frankly, I don't trust any of the traffic figures I'm shown unless they're independently gathered and I see the account for myself. It's not really a dramatic criticism of the state of the internet, just a rather unfortunate truth.

So, now, if you wish to check out our traffic figures and have a legitimate reason to do so, then you can.